"We researched our member base to find out what was important to them from a membership perspective and what benefits we could offer," John Mc Gill, Mensa's national director of marketing, told .
They understand the importance of balancing life and love.
One reason for this could be that the demands of modern life don’t leave much time to look for love: with the typical US work week now at 47 hours or more, singles who want to get a toe on the professional ladder are finding their leisure time is at a premium.
Of course, just because increasing numbers of men and women are finding themselves single, it doesn’t mean that they wish to stay that way.
Mensa Match, which is launching this week, pairs Mensa members with others in the program.
They're smart enough to find dating sites that work for them.
With an average age of 30 - 55 and a wide variety of careers, our US users know what it means to be professional.
Among other things, the free app allows users to define their orientation as sapiosexual, which is someone who finds intelligence attractive. that being a sapiosexual isn't just about your IQ, it's about bonding over shared interests and having meaningful conversation.
“For many, defining oneself as sapiosexual has become statement against the current status quo of hookup culture and superficiality, where looks are prized above all else,” Tynski said. But the interface works in the same way as most swipe-based apps do, so looks and first impressions will still play a role.